A UNIQLO ride through Chicago

Japanese retailer Uniqlo is set to open its flagship store, and second largest location in the U.S., on the Magnificent Mile on October 23rd, but even weeks away, they have fashion-philes and just regular Joe’s buzzing about the store’s launch. Timeout.com has the scoop on how the retailer is getting away with this creative advertising move and details on the store’s official launch.

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