A little over a year ago, the Chicago Tribune reported that Versace was returning to Chicago with a boutique on Rush Street. Following their 15-year absence, the legendary Italian fashion house set up shop in the Gold Coast next to Christian Dior.
Last February it was unclear how Versace planned to use the space and what type of boutique it was going to become. The boutique is now open in the Gold Coast and carries both men’s and women’s ready-to-wear clothing and accessories.
The two-story boutique exemplifies the brand’s iconic ornate style with mosaic tiles and gold fixtures. In the store now is the spring collection with an emphasis on an “urban jungle” theme, as Chicago Mag puts it.
In 2000, Versace’s lease expired on its former space and was the beginning of a long absence for the Italian brand in Chicago. However, Versace’s return to Rush and Walton is big news for the area and marks a shift in the types of tenants who are setting up shop in nearby storefronts.
The return of the brand is just one of many luxury brands that are opening up in the area and repositioning Chicago as a high-end shopping destination. Walton Street is shaping up to be the city’s corner of luxury. While stores like American Apparel and Urban Outfitters used to be situated on the block, stores that carry more notoriety and a higher price tag have since overtaken them.